by Allison Schiff // Tuesday, June 19th, 2018 – 12:30 am Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking action with a mobile campaign built on the blockchain. It may sound like a stunt, but this is a serious experiment, said Andy Chang, AB InBev’s global […]

From MarTech Advisor IoT connects numerous kinds of devices in our daily lives and the amount of data generated by these devices will only surge. The marketers can leverage this data to create impactful insights, identify patterns to capture customer interactions, and predict customer behavior and lifestyle. This further helps to envision customer preferences and link […]

Originally posted on adexchanger.com by James Hercher // Thursday, July 6th, 2017 – 10:29 am Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of […]