By Gary Border – President of Marketing Results, Inc. reprinted with permission. Las Vegas has never been one to shy away from a challenge. It’s reinvented itself time and time again, seamlessly evolving from a sleepy oasis in the desert to a gambler’s Shangri La, an entertainment hub for families and now the proud home […]
By Katie Salus – Digital & Marketing Manager with Marketing Results, Inc. reprinted with permission. So you’ve gone digital with your marketing efforts. You’ve created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property. Now all that […]
By Lynette O’Connell In the field of Casino Marketing, database marketing is king. At the start of each new month in gaming, database marketers begin their marketing cycle. First, they pull customer data for their core mailers and spend days segmenting players and adding test and control measures to validate that they’re targeting the right […]
Matt Thompson recently started a new position as VP Database Marketing with Warner Hospitality.