Executing Your Digital Marketing Agenda

Executing Your Digital Marketing Agenda

Posted Posted in News

By Katie Salus – Digital & Marketing Manager with Marketing Results, Inc.  reprinted with permission. So you’ve gone digital with your marketing efforts. You’ve created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property. Now all that […]

Reinvesting the Right Amount at the Right Time

Reinvesting the Right Amount at the Right Time

Posted Posted in News

By Lynette O’Connell In the field of Casino Marketing, database marketing is king. At the start of each new month in gaming, database marketers begin their marketing cycle. First, they pull customer data for their core mailers and spend days segmenting players and adding test and control measures to validate that they’re targeting the right […]