IoT (Internet of Things) concept.

How IoT Data Can Improve Digital Marketing Outcomes

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IoT devices will help marketers deliver more specific and personalized content to users in heterogeneous contexts. You should supplement your sales team with a marketing strategy that’s backed by IoT devices. By Guest Writer – December 20, 2018 From IoTforall.com Data science is one of the top trends in digital marketing that all marketers and advertisers will […]

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5 Ways IoT is Changing Digital Marketing

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From MarTech Advisor IoT connects numerous kinds of devices in our daily lives and the amount of data generated by these devices will only surge. The marketers can leverage this data to create impactful insights, identify patterns to capture customer interactions, and predict customer behavior and lifestyle. This further helps to envision customer preferences and link […]

Executing Your Digital Marketing Agenda

Executing Your Digital Marketing Agenda

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By Katie Salus – Digital & Marketing Manager with Marketing Results, Inc.  reprinted with permission. So you’ve gone digital with your marketing efforts. You’ve created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property. Now all that […]