By Seth Schorr, CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino Originally posted on CIOReview.com Move to the Cloud From a business administration or file storage perspective, cloud computing has all of the benefits for the casino business as any other business. However, due to the highly regulated nature of the […]
David G. Schwartz Forbes Contributor Vices Truth is, the game was rigged from the start. So I study gaming. Earlier this year, I published Tales from the Slot Floor, a collection of edited interviews with casino slot managers, part of a larger project that captured how the discipline of casino management has changed and continues to evolve in the […]
by Allison Schiff // Tuesday, June 19th, 2018 – 12:30 am Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking action with a mobile campaign built on the blockchain. It may sound like a stunt, but this is a serious experiment, said Andy Chang, AB InBev’s global […]
Originally posted on adexchanger.com by James Hercher // Thursday, July 6th, 2017 – 10:29 am Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of […]
By Lynette O’Connell In the field of Casino Marketing, database marketing is king. At the start of each new month in gaming, database marketers begin their marketing cycle. First, they pull customer data for their core mailers and spend days segmenting players and adding test and control measures to validate that they’re targeting the right […]
Matt Thompson recently started a new position as VP Database Marketing with Warner Hospitality.