The Marketer’s Guide To Blockchain

Posted Posted in News

Originally posted on adexchanger.com by James Hercher // Thursday, July 6th, 2017 – 10:29 am Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of […]

Reinvesting the Right Amount at the Right Time

Reinvesting the Right Amount at the Right Time

Posted Posted in News

By Lynette O’Connell In the field of Casino Marketing, database marketing is king. At the start of each new month in gaming, database marketers begin their marketing cycle. First, they pull customer data for their core mailers and spend days segmenting players and adding test and control measures to validate that they’re targeting the right […]