Darren Withers is an independent consultant focused on the communications experience for hospitality guests and casino players. Most recently, Withers served as Director of Sales for JOINGO, the casino industry’s leading mobile engagement platform. Prior to that, Withers was Executive Vice President/General Manager of mobileStorm, the leading casino email & SMS provider at the time, where he oversaw all mobileStorm client operations, strategic partnerships and sales activities. Withers built his career in Las Vegas with VIRGEN Digital Brand Marketing, a top casino-branding firm specializing in high-end casino direct mail campaigns during his tenure. With 15 years of experience providing marketing guidance to the gaming industry, Withers uses his deep knowledge of key casino marketing channels to build successful digital and mobile marketing strategies to engage players in innovative ways. Withers is a contributor for Casino Journal on casino mobile marketing and is developing the Mobile Experience & Engagement Training (MEET) Day at the Casino Marketing and Technology Conference held at Caesars Palace Las Vegas on July 17, 2018.