Joe Asher


William Hill US

Joe Asher has been CEO of William Hill US since 2012, when William Hill acquired Brandywine Bookmaking, a company Asher created. Brandywine was a pure startup, which Asher launched in 2008 under the brand name Lucky’s Race & Sports Books after he relocated to Las Vegas from New York.  Asher has a long background in the gaming industry and a lifelong passion for the race and sports betting business.  Asher held management positions at several racetracks. Asher is a graduate of the University of Delaware and the Delaware Law School of Widener University, magna cum laude. 

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