by Matthew Olden, President, Context Networks, Inc. In today’s extremely competitive landscape, casinos are under pressure for new revenues, to grow the bottom line, and to sustain that growth. In Part 1 of this series, I examined how digital advertising has become one of the fastest growing and most lucrative industries in the world today […]
Data is King in casino marketing, but do we truly understand what it says about our customers? Do we know what data says about our customers? Do we know what data we have or what our database is capable of telling us? Do we understand what data is available beyond our own database? This session will review untapped potentials of understanding Data.