The Case for Casinos to Sell Advertising Part 2

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by Matthew Olden, President, Context Networks, Inc. In today’s extremely competitive landscape, casinos are under pressure for new revenues, to grow the bottom line, and to sustain that growth. In Part 1 of this series, I examined how digital advertising has become one of the fastest growing and most lucrative industries in the world today […]

Native Advertising

The Case for Casinos to Sell Advertising

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New market provider sees 100s millions in revenue potential by Matthew Olden, President, Context Networks, Inc. Digital advertising has become one of the fastest growing and most lucrative industries in the world today.  Revenue from advertising is absolutely incredible.  In 2017, an estimated $223.74 billion was spent worldwide on digital advertising according to eMarketer.com.  The […]

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The adtech exodus is about user experience, not GDPR

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by Raman Sidhu Raman Sidhu is vice president of Beemray. originally posted at CityA.M. Since GDPR came into force, the advertising technology industry appears to have gone unusually quiet. While some believe that the regulation is a good thing, and that a clean house leads to efficiency down the line, others have looked GDPR dead in […]