UNLV

The Caesars System: How to Use Data to Boost Your Visits & Loyalty

The Caesars System: How to Use Data to Boost Your Visits & Loyalty – David Norton, chairman and chief marketing officer, GALE Partners, discusses his time as Caesars Entertainment’s chief marketing officer and the trends he sees in the gaming industry today.

Doing the Numbers: Data Analytics & Gaming – At this session, experts in data analytics will explain how the industry can improve its customer analysis to enhance the guest experience, creating more spend, satisfaction, and loyalty.

Data Dump: How to Organize and Prioritize Analysis – At this session, Andrew Cardno, Co-Founder and CTO, VizExplorer, will explain the best way of interpreting and prioritizing casino data to reduce expenses and boost revenues.