IoT (Internet of Things) concept.

How IoT Data Can Improve Digital Marketing Outcomes

Posted Posted in Uncategorized

IoT devices will help marketers deliver more specific and personalized content to users in heterogeneous contexts. You should supplement your sales team with a marketing strategy that’s backed by IoT devices. By Guest Writer – December 20, 2018 From Data science is one of the top trends in digital marketing that all marketers and advertisers will […]


5 Ways IoT is Changing Digital Marketing

Posted Posted in News

From MarTech Advisor IoT connects numerous kinds of devices in our daily lives and the amount of data generated by these devices will only surge. The marketers can leverage this data to create impactful insights, identify patterns to capture customer interactions, and predict customer behavior and lifestyle. This further helps to envision customer preferences and link […]