Increased gaming competition means casinos must do more to differentiate themselves from casinos nearby. The answer is to develop non-gaming attractions that add revenue to the bottom line and excitement to the gaming experience. But what makes the most sense? It often depends on the casino’s location, the regional preferences, the offerings of the competitors and more. At this session, learn what non-gaming amenities work best, what is the initial cost and how long the return on investment will kick in. And find out how to interpret and use data to get the best ROI out of your hotel rooms and non-gaming amenities.