DigitalMarketing

5 Ways IoT is Changing Digital Marketing

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From MarTech Advisor IoT connects numerous kinds of devices in our daily lives and the amount of data generated by these devices will only surge. The marketers can leverage this data to create impactful insights, identify patterns to capture customer interactions, and predict customer behavior and lifestyle. This further helps to envision customer preferences and link […]

The Marketer’s Guide To Blockchain

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Originally posted on adexchanger.com by James Hercher // Thursday, July 6th, 2017 – 10:29 am Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of […]

The Case for Casinos to Sell Advertising Part 2

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by Matthew Olden, President, Context Networks, Inc. In today’s extremely competitive landscape, casinos are under pressure for new revenues, to grow the bottom line, and to sustain that growth. In Part 1 of this series, I examined how digital advertising has become one of the fastest growing and most lucrative industries in the world today […]

Native Advertising

The Case for Casinos to Sell Advertising

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New market provider sees 100s millions in revenue potential by Matthew Olden, President, Context Networks, Inc. Digital advertising has become one of the fastest growing and most lucrative industries in the world today.  Revenue from advertising is absolutely incredible.  In 2017, an estimated $223.74 billion was spent worldwide on digital advertising according to eMarketer.com.  The […]

SCA Gaming Mobile

Gamified Mobile and Social Promotions Generating Instant Results

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SCA Gaming’s mobile solutions provide a scalable, seamless player engagement platform designed to plug into your existing marketing campaigns. Ramp up your recruitment and retention programs by incentivizing players to respond to engagement goals you desire such as: Joining the player’s club Drive visitation to the property on targeted dates Increase play in specific gaming areas […]

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The adtech exodus is about user experience, not GDPR

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by Raman Sidhu Raman Sidhu is vice president of Beemray. originally posted at CityA.M. Since GDPR came into force, the advertising technology industry appears to have gone unusually quiet. While some believe that the regulation is a good thing, and that a clean house leads to efficiency down the line, others have looked GDPR dead in […]

Executing Your Digital Marketing Agenda

Executing Your Digital Marketing Agenda

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By Katie Salus – Digital & Marketing Manager with Marketing Results, Inc.  reprinted with permission. So you’ve gone digital with your marketing efforts. You’ve created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property. Now all that […]

Reinvesting the Right Amount at the Right Time

Reinvesting the Right Amount at the Right Time

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By Lynette O’Connell In the field of Casino Marketing, database marketing is king. At the start of each new month in gaming, database marketers begin their marketing cycle. First, they pull customer data for their core mailers and spend days segmenting players and adding test and control measures to validate that they’re targeting the right […]